Marketing Analysis Samsara Aluminium Suitcases †Free Samples

Question: Discuss about the Marketing Analysis Samsara Aluminium Suitcases. Answer: Introduction Samsara is a company which firstly introduced the Aluminium suitcases to customers. The product developed is new it needs hugemarketing effort and sales effort to make it popular. Themarketing theories and practices if followed properly can make the launch successful. Product description Samsaras aluminium cases provide consideration and convenience. Their smooth definitive appearance and lightweight yet sturdy development make them the ideal answer for introduction cases, deals packs, special cases, conveying cases, and delivering cases. Samsaras aluminium cases are accessible in an extensive variety of stock sizes and are monetarily valued for use as attach cases or corporate training cases with tweaked insides. Aluminium custom crafted Alumiwrap cases give an abundance of special open doors they can be manufactured in various sizes and hues and silk-screened with organization logos. Also, tough material Cases will ensure items amid transport in extraordinary climate conditions. They include a gasket weather-proof seal, stainless-steel pivots, and welded creases for security and quality. The case likewise accompanies an application, which, in addition to other things, will advise you if the case was opened out of your sight, and screen the battery rate. It's indis tinct if there's the capacity to track the area of the case which appears like a need envision being informed your bag was opened however not being able to discover where it is. Current market conditions: Micro environment- The furniture marketing is portrayed by an anticipated and straightforward buyer, since his buying choices depend on a perspective that wins most importantly is cost. Competitive pressure and market equipped towards the pursuit of the most minimal cost have been transferred to the buyer, whose activities are inspired by the need to boost the utilization of his extra cash. These needs do not demand any extra motivating forces for as a necessary item (De Jonghe, 2010). Under these conditions, the market division of the buyer is generic and does not require the necessities of the diverse clients. Samsara's can barely utilize division factors at most as they consider the financial status and family life cycle of the customer to outline their marketing blend (Kroft, Lange and Notowidigdo, 2013). Thusly, the market for the requests of particular gatherings scarcely develops, despite the fact that there is a little offer of the market focusing on an all the more perceivin g client for whom cost is not a basic variable. Thus, it is tough for Samsara to establish market in competition era. Macro analysis: Factors affecting Samsaras external environment are: Political: These factors include change in current legislation of Australia, subsidy provided by Government, Government policies and many more. A change in any one of the factors can affect Samsara existence as changes introduced by government has to be compulsorily followed by Samara for its product. Thus make Samsara prone to political changes. Economic: These factors include economic growth rates, trends, taxation policy, inflation rate and many more (Ho, 2014). Economic factors changes affect the price of Samsaras product directly and directly decrease or increase the growth of Samsaras. If Samsaras product became costly due to inflation then people will hesitant to buy and will move to other brands. Social: These trends include consumers behaviour, lifestyle trend, media opinions, ethical issues and many more. If due to change in consumer preference in product Samsara sales will fall down and will affect the companys growth (Gupta, 2013). Lifestyle nowadays also plays a major role in consumer preference for products, a change in trend for product decrease the sales of existing product of Samsaras. Technology: These factors include innovation, barriers to entry, digital economy, technological change and many more. A minor change in technology can alsoaffectthe growth of Samsara, as the companykeepson bringing new products. Samsaras new innovated product can take its growth to high as well as down also. SWOT analysis: Strength Unique product- Product introduced by Samsara is unique and launched firstly by them. So great chances in Australia to boom (Helms Nixon 2010). Latest technology- Technology used by Samsara in its aluminium suitcases is latest like portable charger inbuilt providing charging of laptop and mobile in suitcases only. People following trend are more attractive towards it. Easy to handle- Aluminium suitcases introduced by Samsara is easy to handle and assisted with LED light making easy to use everywhere. Hence attracting more people towards it. Safety- Samsara is using digital lock which creates more safety for people using it. This facility gives access to people who have code of lock otherwise will not open without owners permission. Weakness Less popularity- Product launched is new hence less popularity amongst people. Due to this market is growing slower than expected for aluminium cases by Samsara. Lack of knowledge- People not aware of technology or incapability to use technology restricts some of the people from using it. Hence becomes less usable for those. Cost structure- Economies of scale for this product is still in process so product price of Samsaras aluminium cases is high as comparison to other products available in market. New market to develop- Samsara market for aluminium cases is still in developing stage so it will take time to become popular like other products. Opportunities New technology- Samsaras product aluminium cases are new and can catch people eye if marketing done at immense level. Innovated product- Due to its innovated features like portable charger, digital lock, recyclable and many more. People keep on looking for unique features product in market, so can get market share. International expansion- Samsara unique product can get international expansion with less effort. As people all over the world will be attracted towards its specialised features will help Samsara to take it to international market. Unique accessories- As Samsara is providing unique accessory with its product aluminium case which will attract more people as with suitcase all other products like folding gym bag, mobile app, toiletry bags and many more. So due to uniqueness many people will go for it instantly as soon as they know. Threat Volatile currency- Due to volatility in currency, Samsara can have to minimize its gain as international orders rate can fluctuate when product is delivered to them. Government regulations- Government also puts more regulation for a new product when launched. So it is a threat for Samsaras aluminium suitcase. Political risks- Many a times Government puts more restriction on latest technology if that hampers the present market drastically (Brooks, Heffner Henderson, 2014). And product launch also can be banned if new government enters the Australia and does not find aluminium suitcase useful for economy. Marketing management Nature and scope- Marketing is a term used for combination of various decisions and tasks targeting meeting of objectives (Cairns. et ol, 2013). The motive behind marketing is to enable individuals to tackle their issues. Samsaras guarantees they have a solid marketing orientation as study demonstrates that the association between marketing promotion and productivity is extremely solid, with this being a prominent quality in best (beneficial) organizations. Its scope is very wide as it covers many areas of management. It helps in planning (for future project), staffing for new project, and many more. It also aids in customer demands identification procedure, price determination, demand analysis and all market related concepts. Marketing concept: Samsaras management should have a clear understanding concepts and principles. The technique in marketing keeps changing. Samsara should conduct regular research regarding trends and technology. Nowadays social media marketing is becoming more popular than traditional. So Samsaras marketing team should change its marketing practices according to trend (Homburg, Jozi? Kuehnl, 2017). It should also have comprehensive understanding of marketing concepts to assure of profit realisation. The marketing concept is the theory that analyse the needs of customer and taking decisions to satisfy those needs. Samsara should analyse the customer requirement before launching any product. The five types of marketing concept which Samsara should analyse are: Production concept: Customer will prefer those products which are less expensive and widely available. The concept of production is more operational than any other concept of marketing (Rytel, 2010). So Samsara should properly analyse this concept before proceeding with production. Product concept: Consumers favour a product which offers best quality, performance, and features. So Samsara should analyse the product market before taking any decision. Consumers are more attracted towards those products which provide multiple benefits to them. Samsaras aluminium suitcase can fulfill this concept. Selling concept: Consumers buys products which promotes their products often through media. So Samsara should adopt practices to sell the products widely. Marketing concept: The marketing concept focuses on needs and desire of target segment. This identifies the competitor practices which can help Samsara to recognize threat in advance (Hult, 2011). Societal marketing concept: This concept focus on society value and principles. So Samsara can identify the values and practices of target segment by analysing through this concept. Market research and analysis: Marketing research is extraordinary. Diverse on its grounds research is managing a more large scope of buyers. Showcasing research incorporates "advertise" inquire about, however it additionally dives into new item research and dissemination techniques. The most ideal approach to separate the two is to comprehend that showcasing research is truly about investigating the advertising procedure of an organization, not exactly their identity focusing on. It is a group of members who identifies target customer for products and plan accordingly. It also initiates marketing after proper analysing and studying target segment and customer. Types of market research Primary research: This research is undertaken for fulfilling purpose like gathering information about product and services a company offers. Samsara can take this research to evaluate its existing product offering and services (Nunan Di Domenico, 2013). Secondary research: The purpose of secondary research is to provide research information to other users either free or paid. Sources are government data, office data, newspaper, magazine and many more. Samsara can avail this technique of research to get information about its popularity amongst people. Qualitative research: The aim of this research is to take into account the views and feeling of customers. With help of this research Samsara can find the opinion of its customer and can analyse where they are lacking. Quantitative research: This type of research helps in identifying the existing share in market. Samsara can use this research to recognize market share and upcoming market segments. Importance of market research: Market research can turn marketing campaigns into sales. Research not only recognizes opportunities in market but also identify the target customer. It provides valuable information regarding market segment, upcoming trends and many more important elements. It also helps in fighting with competitors strategy, keep eye on growth of competitor share and then devise strategies accordingly. With help of market research losses up to a great extent can be managed with pre-planning and analysis. The upcoming demands of customers is analysed in advance thus reducing risk of new product failure. Research also identifies problem areas of business and explores new business opportunity with improved customer base. It also makes well informed market decisions and develops strategies accordingly. Marketing mix and extended marketing mix The marketing mix alludes to the arrangement of activities, or strategies, that an organization uses to advance its image or item in the market. The 4Ps make up a run of the mill advertising blend - Price, Product, Promotion, and Place. Be that as it may, these days, the promoting blend progressively incorporates a few different Ps like Packaging, Positioning, and People. (Gordon, 2012). It is tied in with putting the correct item or a blend thereof in the place, at the perfect time, and at the correct cost. Every one of the components of the advertising blend impacts each other. They make up the marketable strategy for an organization and dealt with right, can give it an awesome achievement. Be that as it may, take care of wrong and the business could take years to recoup. Product- Products by Samsara should fit into the requirements of its customers. It also needs to fulfill the expectations of customers. Place- products of Samsara should be available for targeted customer at place accessible to them. The place could be mall, high street, retail store and many more (Yasanallah Bidram, 2012). Price- Samsara price policies for products should be value which a customer is ready to pay easily. Customer is happier even if he pays more but gets satisfaction and expectation. Promotion- Advertising, online selling, media marketing should be adopted to advertise Samsaras new product in market. People: Staff of organisation also helps in increasing business offerings. So Samsara should hire right people to successfully launch its new product (Luan Sudhir, 2010). Processes: Delivery of service is important part in process of selling. Samsara should focus its efforts on delivering the new products to customers timely. Physical evidence: Almost all services have physical evidence showing possession of product bought. So services provided by Samsara should ensure receipt after selling to customer. 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